HIKE, BIKE, PADDLE, RUN

Roanoke Lifestyle is a celebration of outdoor recreation and our brand embodies the attributes of the place we call home. It's our mission to serve as ambassadors for our outdoor community by promoting our high-quality products that travel with you on adventures both near and far.

Blue Ridge Parkway Collection

Celebrate breathtaking views, winding roads, and timeless memories with our Blue Ridge Parkway collection!

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A "Letting It Shine" Roanoke Lifestyle t-shirt draped over a railing, overlooking a scenic view of downtown Roanoke. The t-shirt's large blue graphic on the back features the Mill Mountain Star and the text "Letting It Shine Since 1949." The front pocket displays a small "ROA" logo, celebrating the iconic symbol of the city.

The Mill Mountain Star

Letting It Shine Collection

We're pledging 10% of proceeds from our Letting it Shine line to the restoration efforts of Mill Mountain Star.

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ROA Drinkware & Accessories

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Stick On the Spirit of Roanoke

Add a touch of Roanoke to your favorite gear with our collection of stickers! From vibrant decals to designs inspired by the Blue Ridge Parkway and Mill Mountain Star, there’s a style for every adventurer. Perfect for water bottles, laptops, cars, and more—start your collection today!

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