HIKE, BIKE, PADDLE, RUN

Roanoke Lifestyle is a celebration of outdoor recreation and our brand embodies the attributes of the place we call home. It's our mission to serve as ambassadors for our outdoor community by promoting our high-quality products that travel with you on adventures both near and far.

A "Letting It Shine" Roanoke Lifestyle t-shirt draped over a railing, overlooking a scenic view of downtown Roanoke. The t-shirt's large blue graphic on the back features the Mill Mountain Star and the text "Letting It Shine Since 1949." The front pocket displays a small "ROA" logo, celebrating the iconic symbol of the city.

Letting It Shine Collection

since 1949

We're pledging 10% of proceeds from our Letting it Shine line to the restoration efforts of Mill Mountain Star.

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The Latest News

  • The Roanoker Magazine Interviews Roanoke Lifestyle

    The Roanoker Magazine Interviews Roanoke Lifestyle

    Check out this article to find out more about the inspiration behind how Roanoke Lifestyle salutes the 'Good, True and Beautiful'. From the original article: “The founding of Roanoke Lifestyle...

    The Roanoker Magazine Interviews Roanoke Lifestyle

    Check out this article to find out more about the inspiration behind how Roanoke Lifestyle salutes the 'Good, True and Beautiful'. From the original article: “The founding of Roanoke Lifestyle...

  • Roanoke Lifestyle on WDBJ7

    Roanoke Lifestyle on WDBJ7

    We were thrilled to be featured on WDBJ7's 7@four and are grateful to everyone who made it happen! From the original post: "The newest collection is the Letting it Shine...

    Roanoke Lifestyle on WDBJ7

    We were thrilled to be featured on WDBJ7's 7@four and are grateful to everyone who made it happen! From the original post: "The newest collection is the Letting it Shine...

  • Five Questions with Roanoke Lifestyle

    Five Questions with Roanoke Lifestyle

    This post originally appeared on the Roanoke Outside Foundation blog: If you’re reading this, we’re going to assume you like the Roanoke Region, but do you like it enough to...

    Five Questions with Roanoke Lifestyle

    This post originally appeared on the Roanoke Outside Foundation blog: If you’re reading this, we’re going to assume you like the Roanoke Region, but do you like it enough to...

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