Roanoke has a charm that is noticeable and illuminating, much like the glow that comes from our beloved Mill Mountain Star. Born and raised in Roanoke doesn’t come with a sense of entitlement, but a sense of pride. The people and businesses here are resilient - we’ve made way for new ideas, championing our passion for outdoor adventure and replacing doubt with optimism.
There is an abundance of beauty that calls out from every direction. Our mountains and rivers were formed long before us, carrying stories older than memory, yet they continue to sustain and shape our lives today. How can we not pay homage and care for this place in-kind with the same generosity it has shown us?
Roanoke Lifestyle was born from the spirit of connection between people and place. It’s our way of celebrating what makes this city feel like home. Everything we create is informed by this community and the people who bring it to life.
I’m grateful for the roots, for the grit, and for the opportunity to invest back into my hometown.
This Valentine’s Day, we invite you to share what connects you to Roanoke. What do you love about where you live?
Stephen