We’re Saralyn and Stephen Hamilton, the creators of Roanoke Lifestyle, a brand deeply inspired by the beauty and community spirit of Roanoke, Virginia. Our journey began as a family of adventure-seekers who fell in love with this region’s mountains, rivers, and the iconic Mill Mountain Star. Our passion for Roanoke led us to design a logo that embodies everything we love about this place. With our two kids and our dog, Bishop, we work together to create products that connect people to the heart of Roanoke. We're proud to give back through initiatives like our “Letting it Shine” campaign, where a portion of our sales supports the restoration of the Mill Mountain Star.

At Roanoke Lifestyle, we believe in celebrating the outdoors, supporting our local community, and promoting the best of what this region has to offer. Whether through our hats, t-shirts, or other products, we hope to inspire others to appreciate and protect the place we call home. Join us on this journey, and let’s continue to shine a light on all that makes Roanoke special.